Do you have a big marketing campaign in the works?
When planning marketing strategies it’s always important to ensure you plan correctly for all possible outcomes. Most of us remember some of the worst marketing and PR mistakes and forget the successful endeavors.
Back in the 90s, vacuum company Hoover decided to give away free flights as part of a promotion. The plan, however, backfired horribly when the demand for the offer became too great for the company to manage. Instead of pleased and satisfied customers, Hoover ended up having to pay out millions in legal and settlement fees, and suffered greatly in their public image. What’s worse? This could have been prevented!
A very powerful weapon in your business armory is preparation. And what better way to prepare for a marketing campaign than to arrange in advance for telephone answering services to aid in additional call volume?
Hoover could have prevented their PR woes and a whole lot of financial loss if they had been forward thinking enough to arrange a phone answering service, a cost-effective and highly helpful service, which could allow for the influx of callers and correspondence from interested customers and prevented delays which resulted in some not being able to participate in the offer.
These days, it doesn’t make sense to rely on old methods. Let Hoover be a lesson to you. If you’re planning a big marketing push, and let’s face it you probably are (times are tough and we all need a little extra!), make sure you look at all possible scenarios. Do whatever you can to both reduce your costs and ensure you don’t unnecessarily lose out due to bad planning.